Marketing Teams
You’re good at what you do. The job just keeps getting bigger.
Most people in your shoes are are being asked to own more channels with the same headcount. If you’re heavy on parts and pieces, but light on through lines and themes, we’re here to help you find the plot again.
What We Do for You
Four outcomes that help your marketing perform as a system:
Reach the Right Audience
More traffic doesn't mean more business. We build search and advertising programs around qualified intent, not click counts.
Trade Assumptions for Actual Data
Go from theoretical buyer profiles and personas to targeting that gets smarter over time and with every campaign.
Talk With, Not At, Customers
Clear messaging and consistent positioning to remind people you're the resource they need in the moment.
Get Reporting You Can Stand Behind
Analytics and dashboards that help you explain performance, prove value and build a case for moving forward.
Where We Start
Every engagement begins in one of two ways…
You Already Have a Plan
You know which channels you want to focus on. We start with an audit to review historical performance, pressure test your tracking and data hygiene, and make sure your budget aligns with your goals before we go live.
You Need a Plan
You know you need to do more, but you’re not sure where to focus or how much to spend. We assess your options and build a prioritized plan. The deliverable: a marketing program you can grow into.
Case Studies
Polartec Global Marketing
As part of a team spread across the world, Sonar has stewarded this outdoor industry manufacturing juggernaut's B2B positioning across channels for more than three years.
Restaurent
How does a promising startup flex proof of concept through multiple fundraising rounds? With a small agency in Maine as its marketing strategy and implementation partner.
How Engagements Typically Work
- 1.
Starter Project
- 2.
Assessment
- 3.
Fix Tracking
- 4.
Ongoing Support
- 5.
Performance
We work with teams of any size, at every stage from early-program to well-established. Wherever you’re starting from, we meet you where you are and rely on a structured methodology to build a marketing system that’s greater than the sum of its parts.
Less Hype. More Progress.
We’re not here to make marketing flashy. We’re here to make it work.
Contact us using the form to the right or by phone to start the conversation.
Ongoing Support Services
Digital Marketing
Capture demand, understand cost, build from there.
Brand Positioning
The thread that runs through every channel.
AI-Enabled Creative
Fast, effective asset generation for testing and insights.
Media Planning
Amplify your reach at the right moment.
Reporting & Insights
Reporting that works at every level of the organization.
Sales Integration
Close the loop between marketing and sales.
What to Expect
The Lean, Maine Fighting Machine
Teams around the US and across the globe turn to Sonar for the same reason. Our proprietary secrets? Honesty and transparency—and it turns out that’s harder to find than it should be.