How to Track UTM Parameters in Google Analytics 4 (GA4)
It’s official: the migration to Google Analytics 4 has come and gone. If you’re like most marketers, you may now find yourself struggling […]
Never Mind the Metaverse, Threads and AI, this Knowledge Gap is Costing Meta—and Businesses that Rely on its Platforms—Millions
This is Part One in a series of posts detailing a few basic changes to Facebook and Instagram that could inspire users to […]
Why Facebook Just Can’t Seem to Stop Falling
Meta is due to release Q2 2023 earnings results tomorrow, and things are looking predictably gloomy. Granted, the picture is brighter than it […]
Personal Lessons In Digital Marketing: A Tale Of Two Carvanas
Learn from the Carvana customer experience – where advertising and customer experience are not created equal.