KEYWORD STRATEGY

Does how you talk about what you do align with how your customers think about it?

Seize the Data

Search data is a treasure trove for businesses with any kind of an online footprint today. Viewed through the right lens it can yield real-time insights into how, where and when your customers think about your products or services. Assess demand and market sizes, anticipate seasonal trends and get a crystal clear view of competitors' brand positioning—it's all at your fingertips with Sonar.

Boost Your Brand

At its core, SEO is all about alignment. It's very possible for you and your customers to be like ships in the night if your online positioning doesn't sync with how they think. Sonar clients gain a deep understanding of their markets and target audiences. All it takes is the right perspective and a small pivot to stake a claim in the search space and drive more dollars.

Creative Content

Cool content is great and all, but can you really afford to put your precious time and resources into something that isn't paying dividends? Your keyword strategy should extend beyond your standard on-page copy into everything you're creating. We super charge blogs and other outlets for maximum organic impact. Need writing resources? We've got those, too. Just ask.

Putting the “Key” in Keyword Strategy

It’s really hard to sell nose jobs if all your website talks about is rhinoplasty.

Contact us using the form to the right or by phone to get started on the most impactful part of SEO by far!

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SEO Pop Quiz:

What revolutionary invention is the Internet most like? a) radio, b) television, c) the telephone
- Dying to know the answer to this question and why it's important? Give us a call today.

Leaning into the Longtail

Organic opportunity is not the same for every brand. Unless you're the driving force behind a legacy brand with an absolute juggernaut of a site, in this day and age you need to be thinking in terms of longtail keyword research. By targeting the right combination of longer, lower volume search terms, you can achieve a similar impact to brands that own shorter "head terms." For our money, longtail keywords are one of the leading SEO opportunities today for businesses of all kinds.

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Of All Internet Searches

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Average Conversion Rate

Put two decades of search experience to work for you

And thousands of hours of keyword research. Seriously.