Does how you talk about what you do align with how your customers think about it?
Putting the “Key” in Keyword Strategy
It’s really hard to sell nose jobs if all your website talks about is rhinoplasty.
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SEO Pop Quiz:
Leaning into the Longtail
Organic opportunity is not the same for every brand. Unless you're the driving force behind a legacy brand with an absolute juggernaut of a site, in this day and age you need to be thinking in terms of longtail keyword research. By targeting the right combination of longer, lower volume search terms, you can achieve a similar impact to brands that own shorter "head terms." For our money, longtail keywords are one of the leading SEO opportunities today for businesses of all kinds.