Make sure your creative works as hard for you as you work on it
Content Strategy Pays
Content optimization is an ongoing process—the journey is the destination. And in this case that journey begins with a solid strategy.
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Real Plans Require Actual Analysis
All too often, copy, videos, imagery—even entire campaigns—are created without any real strategic forethought. While content marketing is certainly all-the-rage, it's only getting more difficult to prove ROI from your efforts. In fact, only 25% of marketers report assessing their return on investment associated for content efforts.
Don't leave your goals and KPIs up to chance. Start with a solid plan from Sonar Digital and deliver an outsized impact with real dollar amounts tied to it.