CRM & Email Marketing Optimization
Owned channels are more important than ever, so we believe you should treat them with the utmost care. Your CRM and email lists are your most vital marketing intelligence and outreach capabilities.
It’s true that we didn’t start out to be a best-in-class CRM and email marketing partner. But after seeing how much help was needed in these two highly important aspects of modern marketing, we dove right in. As in all things Sonar, our hands-on approach is oriented toward engineering a more selective and effective approach to data refinement and deployment across channels. Anyone can drown in data and hammer their lists into oblivion—we shoot for kinder, gentler means that also happen to yield better results.