AI is already impacting the search landscape in ways that seemed unimaginable just a year or two ago. But how much is hype? Our research shows that, while Google is losing market share, it's the nature of search itself that's changing. It's not ``zero clicks`` is ``fewer clicks,`` which make the effectiveness of your UX and messaging even more important.
The term has always been ``search engine optimization,`` but we were all talking about Google. Yet over the past decade there's been a quite revolution in search that no one talked about pre-AI. From YouTube to Instagram to TikTok, there's been a generational shift in search behavior. Our workflows all clients to account for it, for future-of-search success.
If your goal is to show up in citations (and it should be!), you have to account for the data sources that LLM answer engines plumb for context. Pair that with studying how your audience builds unique, effective prompts, and you're on your way. Unraveling data sources, making the most of listening tools and cultivating mentions are the new search tool kit.
The future of search is here. Are you ready?
Contact us using the form to the right or by phone to get started on optimizing your information ecosystem today.
Seismic shifts in search are kind of what we do.