SOCIAL MEDIA MARKETING
Social media advertising is more complex now than ever. New and ever-increasing privacy regulations mean you need a rock-solid strategy.
Whether you’re just getting started with social media marketing and advertising or looking to get more value out of existing efforts, Sonar is here to lead the way. Unlike a creative agency, we don’t manage social media accounts in the traditional sense—making posts and moderating comments. Instead we focus entirely on the numbers and data. As a result, we’re able to inform your social efforts across the board. From connecting with your audience and expanding it, to ushering customers along from awareness through to conversion, we dig into the details that provide a road map for how to work towards your business goals in a progressive and proactive manner.
Post-iOS 14.5 Attrition
Apple made critical changes to its mobile operating system in summer 2021. Suddenly, its customers were prompted to decide whether or not to share their data with third-party apps. By now it's estimated that roughly 75% decided not to.
The effects have been devastating to Facebook and advertisers alike. But we're not worried. In fact we've always coached our clients to build social media marketing programs around an in-depth understand of consumer intent—not creepy tracking that was bound to end someday anyway.