Rosemont
Sonar’s integrated digital strategy helped Rosemont Market & Bakery drive store visits, grow revenue, and strengthen connections across Southern Maine.
THE CHALLENGE
Turning Digital Discovery into Store Visits
Rosemont Market & Bakery has long been a staple across the Greater Portland communities, known for its neighborhood markets, prepared foods, and locally focused offerings. As the business expanded across Southern Maine, there was an opportunity to strengthen the role digital marketing played in supporting that growth.
With multiple locations serving different neighborhoods, the goal was to increase awareness across the region, drive more customers into stores, and grow online pre-orders tied to seasonal offerings and community events. The challenge was not just reaching more people online, but ensuring digital engagement translated into real-world store visits.
THE SOLUTION
An Integrated Local Marketing Strategy
We partnered with Rosemont Market & Bakery to develop a coordinated digital strategy designed to reach local audiences across search, social, email, and video channels. The focus was on meeting customers at different points in their discovery process while strengthening the connection between digital engagement and in-store activity.
THE APPROACH
How the Strategy Came to Life
- 1
Strengthen Local Search Presence
Focused on capturing high-intent searches for local grocery, bakery, and prepared food offerings across Southern Maine.
- 2
Expand Social & Community Engagement
Paid social campaigns helped increase awareness, promote seasonal offerings, and introduce the brand to new local audiences.
- 3
Build Email as a Community Channel
Newsletters and automated campaigns helped highlight events, seasonal offerings, and encourage repeat visits to Rosemont locations.
- 4
Support Digital Growth with SEO & Website Improvements
Following the launch of a new website, SEO improvements and location page optimization made it easier for customers to find nearby markets and key information.
Strong, Measurable Results
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Increased Visibility Drove Customer Growth
A shift to a full-funnel strategy across search, display, and video expanded visibility and strengthened engagement. As reach increased, so did brand familiarity, leading to more direct traffic and deeper interaction.
THE STORY
A Digital Program Built Around Community
As Rosemont’s digital marketing strategy evolved, insights from one channel began informing others. Search demand revealed useful signals about seasonal trends and customer interests, while campaign engagement data helped shape messaging and promotions that resonated with local audiences.
Looking at these signals together allowed the strategy to evolve over time. Seasonal promotions, holiday pre-orders, and community events became key moments to connect with local audiences and bring customers into stores across the region.
The Next Opportunity: Expanding Local Reach Across Southern Maine
KEY TAKEAWAY
Consistent, community-focused digital marketing helped Rosemont strengthen local awareness while driving meaningful engagement both online and in-store.
Four years into the partnership, digital marketing now plays an important role in helping Rosemont reach new customers while staying connected with the communities it serves. Looking to grow your business with hyper-local support?