Ask for Proof: Why We Don’t Ask for Citations in LLMS, and Why We Should
Is the marketing of LLMs as “answer engines” determining user behavior?Unless you’re already in the habit of asking for citations in LLMs you […]
White Paper: B2B Biotech Google Ads Paid Search
Sonar recently assumed management of a local manufacturer in the biotech space. This new client operated on a B2B basis, targeting labs in […]
Does Facebook Pixel Still Work? Depends Who You Ask
Meta may have recently released better-than-expected quarterly reports, but if you talk to most analysts, things are not looking good for Zuck and […]
Never Mind the Metaverse, Threads and AI, this Knowledge Gap is Costing Meta—and Businesses that Rely on its Platforms—Millions
Ok, so imagine with me, if you will—you’re a small business owner. Say you just opened a bakery. You’re young and energetic, you’ve […]
Personal Lessons In Digital Marketing: A Tale Of Two Carvanas
Learn from the Carvana customer experience – where advertising and customer experience are not created equal.