PAID MEDIA

MEDIA STRATEGY, PLANNING & BUYING

Modern media presents myriad options, but budgets are rarely infinite. Sonar helps clients pinpoint opportunities across digital and traditional media, weigh cost vs. impact, and secure the placements that drive real results.

In today’s interconnected media landscape, digital and traditional advertising are no longer isolated. Where we once spoke of a sales “funnel,” we now envision a cloud—an omni-channel approach that meets your clients wherever they are and guides them seamlessly toward your brand.

While our name is Sonar Digital, we understand that traditional media can work together with digital and connected media to amplify your impact and maximize return on your investment with efficiency and precision.

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Media Planning & Strategy

Sonar specializes in creating integrated marketing strategies tailored to your unique business goals and audience. Our media plans are built on solid fundamentals, designed to align with today’s “attention economy” and your target audience's media consumption habits. We believe that strong strategies are the key to efficient execution.

Media Buying

Whether you're targeting one channel or 10, leave it to us to connect with representatives on your behalf. We'll advocate for competitive pricing that works with your budget. From there, it's simple: we present the best options available and together we choose the best placements for your campaign, with an eye towards measuring the actual impact of your ad dollars.

CTV/OTT, Streaming & More

Wondering how to get your ads onto Hulu, Netflix, Spotify or your favorite industry-insider podcast? Branching out into streaming services is the easy part—the real challenge is finding the options that are right for your business. With Sonar, all of the above are a breeze, with absolutely zero high-pressure, sleazy sales tactics.

TV, Radio & Print

While we always lean towards measurable outcomes, when pure awareness is the goal, traditional media can lend some weight to the 1-2 punch. We take the leg-and-guess work out of buying ad inventory at scale—locally, regionally and nationally. And we're always looking for opportunities to achieve efficiencies, expand your reach and make your campaigns sing.

Digital Infrastructure First

Paying to send ad traffic to a web experience that isn’t optimized is like sending out invitations to a party where the host and food don’t show up. At Sonar, we know the best audience targeting and media strategy is dead-on-arrival if consumers are met with a lack-luster experience when they seek to engage your brand online. We always recommend starting with your web infrastructure to ensure when we reach the right prospects, they can take the actions you want them to quickly and easily.

Bridge the Divide Between Traditional Media and Digital Tactics

Omni-channel campaigns from Sonar reach your audiences where and when you need to most.

Contact us using the form to the right or by phone and let’s get going!

1-207-747-5536

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Maximum Reach

Without the maximum fees.
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Attention Cord Cutters!

Reach the allusive demographics who increasing opt-out when it comes to traditional mass media.
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From IRL to Digital Experiences

Even after a consumer sees or hears a broadcast ad, search is still how they find more info.
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We make connected TV, streaming audio and print advertising

easy and accessible for businesses of all sizes.

Contact us