SEARCH MARKETING & PAY-PER-CLICK
Our unique approach to SEM & PPC Advertising keeps Sonar accounts on an even keel and an upward trajectory.
Advertising on Google, Bing and social channels offer flexible opportunities to drive quality conversion and leads. At Sonar Digital, we specialize in Text, Display, Shopping & Social ads—working with our clients to capture high intent customers via these search engines and platforms. People are search for your products or services, let’s work together to make sure they find it—quickly, easily and affordably. When managed correctly, profits from a productive PPC campaign can actually pay for other digital marketing initiatives entirely!
B2B PPC
PPC Strategy and Management that Really Clicks
Meet demand in the marketplace where it already exists, with help from Sonar.
Contact us using the form to the right or by phone and let’s get going!
Frequently Asked Questions
Do I need an existing Google Ads account to get started?
No—we can help you set one up and get it plumbed through to other important tools like Google Analytics and Google My Business. If you do have an existing account, we’ll work with you to establish proper ownership (you should always own your accounts, not an agency) and get our team of experts proper permissions.
Isn't it cheating to pay to get to the top of the search results page?
Technically, yes—but these are the rules that Google has set in place, and they’ve been pretty successful doing it. In fact, the only way to ensure that you’re consistently at the top of the page is to pay for those placements, especially as AI plays more and more of a role in Internet experience.
Should I advertise on my own "branded terms"?
It’s not 100% essential, but it’s a good idea. As long as you have a novel and somewhat unique name, you should show up first in search engine results when someone searches for it. That said, it’s still a good idea to “buy” your “branded terms” (aka, brand name). Why? To avoid surrendering that position to circumstance or rogue competitors.
How much does pay-per-click advertising cost?
90-95% of the time, when we look at an existing account, it needs some kind of up-front work in order to function properly. Similarly, it can be a lot of work to get a new account set up right. That’s why (most of the time) we typically charge a flat, up front fee starting at$1,250 to get your ads up and running. From there what you pay depends on the scope of the effort and number of channels involved (text ads alone is less labor-intensive than text ads + YouTube). Typical management fees start at $1,600/month, regardless of ad spend. That’s the cost of doing things right.
Does this work for B2B?
YES! Contrary to what most marketers believe, PPC is a great tactic for B2B companies. We actually specialize in it. In most cases, B2B involves lower levels of existing demand in the marketplace due to specificity of product or service offering. That said, in a lot of cases, the people who do search for highly specified terms are typically more qualified and thus more likely to quickly engage.
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