GEO = Generative Engine Optimization

Aka, Answer Engine Optimization (AEO) or AI Search Optimization

Sonar is proud to offer best-in-class GEO services as an extension of our commitment to excellence in traditional search engine optimization. Our approach is grounded in over two years of research into the fundamentals of how LLMs access and retrieve information. Understanding which data sets come into play when is the key to assessing visibility and laying the groundwork for future success.

Baselining

Getting a clean read on AI visibility is far from simple. We've painstakingly developed our own internal prompting model generates the most ``deterministic`` responses from the most commonly used LLMs. This removes individual user memory-based biases and shows a pure view of the model's ``understanding`` of your business.

Visibility

Different LLMs produce responses in different ways, but they all piggy back on legacy search technology to some extent. Your approach to AI search should start with SEO, taking both the Google and Bing indexes into account. Barriers to accessibility and the overall quality of your site experience are important factors, too.

Structured Data

AI loves shortcuts. That's in part due to the current limitations on computation power and data transmission. Evidence suggests that there are some existing and a few emerging forms of data ``markups`` that LLMs sample to determine what your site is about in the most efficient way possible. We'll audit, edit and/or add yours.

Unstructured Data

Traditional search used just a few specific rules to assess relevance. AI uses... everything. But it leans heavily on the consistency, accuracy, quality and density of information available about your business online. Your presence on industry link aggregators, in reviews and mentions on social media is the key driver of AI citations.

Measurement & Results

AI search yields very little traffic, which makes monitoring it both harder and more important. If your GA4 (Google Analytics 4) account is already set up with a high degree of accuracy and hygiene, we can track AI traffic. If not, we can get you there.

We’re All-In on AI

The future of search is here. Are you ready?

Contact us using the form to the right or by phone to get started on optimizing your information ecosystem today.

1-207-747-5536

Why Choose Sonar?

Our GEO services are built on over two years of dedicated research into LLM behavior and information retrieval. We don't just optimize for today's AI search landscape—we prepare you for tomorrow's innovations.
- So you don't have to.

The Future of Search

Build an expansive program for your business that delivers visible where and when it counts

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