FACEBOOK, INSTAGRAM, LINKEDIN & MORE
Social media advertising is more complex now than ever. It’s still a huge opportunity, but achieving success hinges on a rock-solid strategy.
Whether you’re just getting started with social media marketing and advertising or looking to get more value out of existing efforts, Sonar is here to lead the way. Unlike a creative agency, we don’t manage social media accounts in the traditional sense—making posts and moderating comments. Instead we focus entirely on the numbers and data. As a result, we’re able to inform your social efforts across the board. From connecting with your audience and expanding it, to ushering customers along from awareness through to conversion, we dig into the details that provide a road map for how to work towards your business goals in a progressive and proactive manner.
More Meaningful Social Media Marketing
Connect with consumers where and when you need to with help from Sonar.
Contact us using the form to the right or by phone and let’s get going!
Frequently Asked Questions
Which social media platform(s) should I advertise on to reach my target audience?
Well, that depends – but we can help you figure it out. We conduct a comprehensive analysis of audience development across platforms like Meta, Reddit, Pinterest, LinkedIn, and TikTok. Using audience size and your available resources as guiding factors, we identify the best channels to prioritize. Through testing, we refine placements and determine the most effective platforms for your business to reach its target audience.
How much budget do I need to advertise on social media and when should I start to see a return on my investment?
We can provide tiered recommendations based on your ideal audience(s) or tailor an audience strategy to work within your resources. Our strategic approach builds brand recognition and interest by serving awareness ads that engage a broader audience through cost-effective reach. Once intent is detected, we deliver retargeting ads designed to drive conversions to a warmed audience. The retargeting phase is where you can expect to see measurable returns.
How do I know if my social media advertising is working?
Before launching, we collaborate with you to understand your business goals and establish key performance indicators (KPIs) to measure success. Once ads are live, we monitor performance closely on the platform and through your Google Analytics account. At the end of each month we share detailed performance insights, discussing successes, potential adjustments, recommendations, and next steps. It’s our job to ensure you always know how your ads are performing in relation to your business goals.
What kind of content do I need for social media advertising and how often should I be updating it?
We recommend launching awareness campaigns with a short video to introduce your brand, as video content sets the foundation for effective retargeting. Generally, creative assets should be refreshed every 2–3 months, though this may vary based on factors like audience size. Our team closely monitors performance to provide timely creative recommendations and alert you to any signs of fatigue.
Build a progressive approach
Work towards better insights and continual improvement.
