CRM & Email Marketing Optimization
Owned channels are more important than ever, so we believe you should treat them with the utmost care. Your CRM and email lists are your most vital marketing intelligence.
It’s true that we didn’t start out to be a best-in-class CRM and email marketing partner. But after seeing how much help was needed in these two highly important aspects of modern marketing, we dove right in. As in all things Sonar, our hands-on approach is oriented toward engineering a more selective and effective approach to data refinement and deployment across channels. Anyone can drown in data and hammer their lists into oblivion—we shoot for kinder, gentler means that also happen to yield better results.
Supercharge Your CRM and Email Marketing
Make every effort—and every lead—count with help from Sonar.
Contact us using the form to the right or by phone and let’s get going!
Frequently Asked Questions
Which CRM would be the best fit for my business?
Like many things in life, CRMs are not a one-size-fits-all solution. Too many features can create a steep learning curve, typically resulting in you paying more than necessary. On the other hand, too bare-bones of a CRM can leave you with unnecessary growing pains as your business expands. At Sonar, we take time to understand your specific needs and development plans to determine the best fit.
How do I know if I am outgrowing my current CRM?
The task of switching to a new CRM can feel overwhelming. However, the time saved through automation will more than make up for the time invested during the transition period. Partnering with our CRM experts can help ensure a smooth transition that has you feeling comfortable in the new platform. If you find yourself seeking time-saving features, such as automated emails, granular segmentation, and deal trackers, it’s likely time to upgrade.
I feel like I’m not fully utilizing my CRM. How can I tell?
A fresh set of experienced eyes on your CRM is an excellent way to provide insights into where your platform is being underutilized. Through a CRM Audit, Sonar can locate areas of optimization and provide resolution options for time-sucking pain points. We help ensure your email marketing tools are working for you and not the other way around.
Is email marketing even worth it anymore?
In short, absolutely! In a world of “pay-to-play” social platforms and confusing algorithms, email marketing remains one of the last vestiges of low-cost direct marketing. It delivers the content you design right to who you want to receive it, without an ever-fluctuating delivery cost. Through thoughtful content and automation, email marketing can work hard for you in the background, driving traffic to your website.
With your CRM and email program
Capacity follows capability—get on your way to more of both, now.
