SEO ISN’T A MYSTIC ART
Cut through the hype and the noise with our expert guidance to show up when you need to most.
SEO is about so much more than traffic. If there’s any doubt as to whether or not your website clearly and accurately captures the essence of your business, products and services, customers may be struggling to find you online. At Sonar, we use best-in-class data analysis to help our clients align with opportunity and tune their messaging to be maximally effective. Optimizing your site for search is also a great exercise in learning how to talk with consumers, rather than at them.
More Than SEO
Connect with consumers with better messaging and a data-driven, optimized site experience—with help from Sonar.
Contact us using the form to the right or by phone and let’s get going!
- 1
Discovery
An initial look into the current state of your search infrastructure and and an early read on demand to see if there is a there, there.
- 2
Strategy
The deep dive—documentation of technical fixes needed, plus a custom keyword and content strategy to get your site where it needs to go.
- 3
Implementation
The work that translates the strategy into action, results and progress towards your business goals.
Frequently Asked Questions
How important is technical SEO?
Most SEO agencies talk about technical almost exclusively. In our opinion, that’s a less-than-forthcoming, somewhat dated approach. In our experience, your technical SEO is either solid, or it’s not. And increasingly, with modern web publishing being what it is, there usually isn’t anything glaringly wrong. At Sonar, all SEO projects still begin with a technical audit, but that’s only because it’s important to get out of the way before content work starts. After all, there’s no sense in creating content that can’t be reliably accessed by search engines, right?
What are Core Web Vitals, and do I need to be concerned?
Core Web Vitals are a relatively new factor that Google takes into account when assessing site performance. Mostly, it involves how your site and pages load, how quickly and continuity between mobile and desktop. If your Core Web Vitals are “failing” (Google’s words, not ours), there are factors like cost of addressing issues and position relative to competition that affect whether or not we’ll recommend tackling them.
How long does an SEO project take?
80-90% of Sonar SEO project are completed within six weeks. That’s how long it takes us to get your project slated into existing work flows, and dig into Discovery and Strategy. Need to get a read on what’s going on faster? We can help. Just give us a call.
What about AI?!
It’s true, AI is changing search. But when it comes down to it, good fundamentals have never been more important. Whether you’re optimizing for GPT, Gemini or regular old Google, one thing matters—does your site clearly and effectively represent your business? The rest, as they say, is just details.
GET SEO HELP TODAY
Easy-to-understand, jargon-free answers and advice await.
